Satellite Marketing Using Social Media to Create Engagement Kevin Popovic Book Icon“Satellite Marketing: Using Social Media to Create Engagement” provides a complete understanding of social media, and a proven process to create engagement.”

Written by Kevin Popovic, the author details a step-by-step process to help readers: 

1. Identify measurable goals
2. Understand the audience
3. Create a strategy
4. Select social media
5. Build engagement
6. Develop a communications plan
7. Measure performance

References, graphics, diagrams and examples are provided to help apply the seven steps in creating an actionable plan, based on goals. At the end, additional resources are provided to help get you started on creating and improving your social media engagement.