A proven process for using Social Media for Business
Satellite Marketing is a strategy developed to connect an organization with its target markets via social media networking, content sharing and collaboration sites and services. These social media sites, when properly developed and mnaged, act as marketing sub-stations, or “satellites”.
Satellites offer smaller, faster, dynamic communications opportunities, engaging prospects where they already exist, and can be used in addition to, or in place of, traditional media, such as print, radio, television, direct and outdoor advertising.
The goal is to expand the reach of the organization and enhance the results by creating relationships.
The book is about how to use social media for business. Based on from real-world experience from a professional, an educator and thought leader, Popović presents Satellite Marketing: Using Social Media to Create Engagement with a veterans understanding of how things work, and what is required to be successful. Popović shares an actionable process, field tested since 2008 and improved with knowledge gained from each project to which it has been applied. In the end, this book is the definitive “how to develop social media for business.”